Unicef!

While moving house, I found this from a couple of years ago, which I'd kept. The reason that I'd kept it is because it really angered me and I thought was a shocking form of advertising. It came in the post addressed to me and consisted of a free diary, a fake sachet of rehydration solution and an information booklet and then it boasts that a real rehydration sachet could save a life and that it only costs 3p! I don't even know if it needs pointing out how many kids could have been saved by a cheaper way of advertising than giving out free unwanted gifts to people that haven't directly signed up for anything. I understand that they want people to give more than 3p and that there is a lot of money thrown into the advertising of charities it just really makes you question their morals. Its definitely not something that has inspired me creatively but it will make me think about other design considerations in the future.