I'm continually impressed with the howies catalogue and even though I have never bought anything from them I can't help but keep ordering it. The catalogue not only features their products but inspiration messages combined with beautiful and simple photography. Their passion for their morals and values is clear through all of their work. The catalogue also features information about things affecting the lifestyle they lead, the one that they are promoting and that many of their target audience lead, which really shows that they care. For example one issue gave information about the petition about the Welsh land reform Act. The images used have small tags about who the people are, where they are and what they were doing. It really gives it a personal touch and helps towards the feeling that the company really care, that they understand the audiences needs and they can relate to the audience.
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