Guerilla Advertising

I bought this book from Magma in Manchester, it shows many creative guerilla campaigns from the past. To see the campaigns and how bizarre some are is inspiring like the krispy kreme flip flops it shows how some more obscure ideas can successfully work. The book creates a lovely collection of the campaigns, printed in high quality and with glossy images, the book really shows the campaigns at their best. The book itself is of such a high quality with a fully glossy, thick card cover. The cut out type on the front cover encourages you to open and pick up the book, combined with the bright yellow really makes it stand out on the shelf. The bright yellow also continues inside to highlight information. The straight lines, sharp edges and and sans serif fonts look really contemporary the negative space works really well and adds to the simplicity.