Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, 2 October 2008

Unicef!

While moving house, I found this from a couple of years ago, which I'd kept. The reason that I'd kept it is because it really angered me and I thought was a shocking form of advertising. It came in the post addressed to me and consisted of a free diary, a fake sachet of rehydration solution and an information booklet and then it boasts that a real rehydration sachet could save a life and that it only costs 3p! I don't even know if it needs pointing out how many kids could have been saved by a cheaper way of advertising than giving out free unwanted gifts to people that haven't directly signed up for anything. I understand that they want people to give more than 3p and that there is a lot of money thrown into the advertising of charities it just really makes you question their morals. Its definitely not something that has inspired me creatively but it will make me think about other design considerations in the future.



Wednesday, 1 October 2008

Hans Brinker Hotel

Hans Brinker is a budget hotel in Amsterdam however, its advertising is the key to its success. The campaigns celebrates and are completely honest about its crappy standards. Its bizarre approach uses humour to relate to people. They are selling all of its bad points but for some unknown reason it really works, I think it is the quality of its adverts. It is a prime example that you can sell anything with the right media. Here are some of its campaigns. Also the website is definitely worth a look to see more of the campaigns. http://www.hans-brinker.com/







Sunday, 17 August 2008

Naturally juicy!

During my shift at my bar job this video came on one of the screens as the club is loud there was no sound. The bar often puts on music videos and pornish style programmes so I initially thought it was one of these. It was so weird I couldn't help but watch it and then the Orangina logo popped up at the end! I love the edgeyness and the risk that orinigina is taking its very brave.



This most definatley is the weirdest thing I've seen in a while.

Monday, 11 August 2008

Minologue - hitchhikers choice


After seeing this video last year I was really impressed at how an idea so simple could work so well. The drawing style is really inspired me to try drawing some of my own illustrations which I used for one of my projects last year.



Recently carphone warehouse have released a new campaign using minilogue - hitchhikers choice which I think suits a lot of the hand drawn style adverts at the moment eg. Nokia



Below is the New Nokia ad with a similar illustrative style. The colours and the playfulness remind me of the sony rabbit ads.I like the disneyesq music in this ad.