Hans Brinker Hotel

Hans Brinker is a budget hotel in Amsterdam however, its advertising is the key to its success. The campaigns celebrates and are completely honest about its crappy standards. Its bizarre approach uses humour to relate to people. They are selling all of its bad points but for some unknown reason it really works, I think it is the quality of its adverts. It is a prime example that you can sell anything with the right media. Here are some of its campaigns. Also the website is definitely worth a look to see more of the campaigns. http://www.hans-brinker.com/