Saturday, 9 August 2008

The warehouse project

I found this flyer for the warehouse project at the bar I'm working at. From being at the warehouse project before I instantly recognised the individual brand identity. I was really drawn to and really impressed with the high quality finish of the flyer. I really like the bright colours used in a simple way and the embossing really stands out in a dark bar situation. The design is very contemporary and very appealing to their audience.




Tuesday, 5 August 2008

Qubo Gas

This is Qubo Gas's website. Qubo Gas are a collection or three french artists who work with a variety of painting, drawing, collage,video instillation and digital animations.Not only do I really like their artwork but i really like the flash on their website. Their hand drawn and messy style really appeals to me and the sound affects are awesome. Its quite quirky and unusual however its a shame that the pages open up as pdf's on the website.



After finding out that Qubo Gas have made animations I was quite excited to see them. I found this on youtube however, it really disappointed me and thought it was pretty crap. The shapes are the same throughout just moved around or the size changed nothing happens. It looks like someone was just having a play around on after affects.






Wednesday, 23 July 2008

Lakai, Fully Flared intro


          
This is a skateboarding video that uses great skills, explosions and slow motion. The slow motion makes the movements appear graceful and even people like me that don't skate can appreciate the sport. The music is perfect for the video, it is dramatic but almost the same speed as the slowed down movements. The lack of ambient noise allows for the music to take control which contributes to the surreal and dramatic feel to the film. There are many interesting camera angles that are playful with the focus. There are lots of things going on in each shot but the speed allows you to take them all in. These two aspects involve you as the audience as though you are watching from within the skate park.
           The video was shown to me by a friend who skates. I found it really interesting and inspiring to see what can be achieved with a higher budget and being made professionally. Most videos of this 
kind, of niche sports are made by amateurs with lack of funding and interest. However this film was directed by Ty Evans, Spike Jonz and Cory Weincheque made by Lakai a skateing shoe company and is admired by those not even involved in the sport. The film is now 2 years old but I have only recently come across it.